Bondi Beach is about 1 kilometre (0.62 mi) long and receives many visitors throughout the year. Surf Life Saving Australia has given different hazard ratings to Bondi Beach in 2004. While the northern end has been rated a gentle 4 (with 10 as the most hazardous), the southern side is rated as a 7 due to a famous rip current known as the “Backpackers’ Rip” because of its proximity to the bus stop, the fact that many backpackers and tourists do not realise that the flat, smooth water is a rip, and quite dangerous, and the unwillingness of tourists to walk the length of the beach to safer swimming. The south end of the beach is generally reserved for surfboard riding. Yellow and red flags define safe swimming areas, and visitors are advised to swim between them.
There is an underwater shark net however it does not stretch the entire beach, it is made up of overlapping sections. Many other beaches along the same stretch of the coast have similar shark nets. Pods of whales and dolphins have been sighted in the bay during the months of migration (March-May, September-November). Fairy penguins, while uncommon, are sometimes also seen swimming close to shore or amongst surfers in southern line-up.
In 2007, the Guinness World Record for the largest swimsuit photo shoot was set at Bondi Beach, with 1,010 women wearing bikinis taking part.
Bondi Beach was added to the Australian National Heritage List in 2008.
In 2011, Waverley Council implemented Wi-Fi to Bondi Beach users. Service is free with limits on access periods and downloads per use. Cost of setup was estimated to be between $34 000 to $50 000 with annual costs of $25 000. Local business as well of The Bondi Chamber of Commerce supported the notion as locals and visitors are able to connect with local business, events and other community and council events. In 2012, Mayer of Waverley Sally Betts said that the 2 million visitors annually, Wi-Fi offers access to local events and business information. Safety information and a guide to enjoying the beach for bathers and surfers is available on www.mybondisummer.com.